Suzanne Lord Rossi
I love helping clients develop sound strategic plans (whether it be at the brand, communications, marketing or business level) and then translating those strategies to creative execution that really works. I started my career in marketing research and strongly believe that getting powerful insights into your audience is vital to having successful, effective campaigns.
Director of Digital Services
The digital world is a wide-open vista with new options and services coming online every year. Matching those options and services to a business challenge is what makes for effective digital solutions. Our goal is to create “digital solutions that work” – work for the business, work for the end user, and work to showcase the creative talent of Exclaim’s digital team of designers and developers.
Ideas come easy at Exclaim. Innovation and inventiveness define us. But our success requires an operational yin to balance our creative yang. I manage finance, HR and IT operations, so our project teams can deliver smart, memorable solutions that add lasting value to your business. Our success is tied to yours.
Successful client relationships start with listening and team building. But what keeps clients coming back year after year is our fresh, interesting and relevant perspective. They trust us to deliver exceptional results and to evolve with their changing needs.
I believe clients value expertise, honesty and simplicity. I’m so passionate about what we do at Exclaim that clients can’t help but share in my optimism and energy – it’s infectious. Exclaim is full of passionate, tenacious, crazy-smart people who deliver simple brilliance.
The optimal solution is always a moving target. Each client is unique, and their creative needs change along with consumer tastes and technology. While I lead our creative team organizationally and often contribute strategically, I don’t direct every creative movement. We hire great talent that are capable of great outcomes, with or without me. It’s all about the creative, never the person behind it. The best ideas always prevail.
When working with clients, I see myself as a member of their team. So I feel comfortable being candid. Clients respect my honesty, because it’s rooted in good intentions. I always have their best interests in mind and strive to get the most for their money, in terms of resources, quality and creativity. My role is to be collaborative, innovative and easy to work with—all things Exclaim.
As the first and last person clients see when they come to our office, I personify Exclaim’s adaptable, approachable, professional brand image. Support roles are a key ingredient of our impeccable service, but I’m also in touch with my creative side. Understanding both sides of the creative equation enables me to deliver nothing but the best.
Director of Event Services
With a live audience, failure is not an option. Pulling off a flawless event takes months of collaboration, planning and immersion. To be successful you need to stay calm, no matter what happens. I know my strengths and surround myself with great people who possess talents outside my comfort zone. I trust my team to give their all. We roll up our sleeves and get dirty, so our clients can shine.
Presentation Graphics Designer
My role changes with each new communication challenge. Oftentimes, I am a calming force on the day of the big event. Clients quickly learn they can trust me to help make their points loud and clear through thoughtful design and focused execution. I approach each project with organization, versatility and tenacity. I never rest until the job is done right.
The core of what we do at Exclaim is storytelling. Each project has its own personality and requires a unique creative direction. Although more people have access to video, digital and design technology today, this is not a cookie-cutter business. We evolve with every project. After 25 years in production, I’ve learned what works and what doesn’t, but the best parts of my job are working with people and discovering new ideas.
Great editing takes more than a camera and computer. To tell a compelling story, it requires an artist’s eye, attention to detail, perseverance and familiarity with the latest camera and editing technology. It’s like putting together a puzzle. Everyone gives me pieces of all different shapes and sizes. My job is to fit them together and make it whole.
When I worked inside healthcare companies, I’d hear colleagues say, “The data speaks for itself” I’d reply, “Sure, but not as persuasively as when we embed data within a story.” I learned that as a journalist, and I practice it as a consultant. If you want people to take action, tell compelling stories, and make sure they’re accurate and strategic.
New Media Design and Development
Clients appreciate that I approach projects with both sides of my brain. The right side has an artist’s eye for smart, simple design. The left serves as a detail-oriented, analytical programmer. The combination allows me to communicate with clients in a confident, approachable manner that leaves the technical jargon back at the office. It also helps me adapt new design concepts and development technologies to solve our clients’ latest creative challenges.
There’s nothing like “wowing” someone with a great story. Even after 25 years of shooting videos, I still love to hear the audience laugh or react to a scene. A clear, effective message comes from listening to clients, putting myself in the viewer’s shoes and implementing a detailed production plan.
Working with Exclaim, you feel a vibe, a spirit. You experience the depth and focus of a winning team. We always keep our clients at the forefront. Understanding their needs and offering the cleverest, most efficient, on-target solutions are what stoke our artistic energy.
I’ve been causing trouble at Exclaim since 1998. You might call me a jack-of-all-trades—I write, produce and direct all sorts of creative solutions. But I don’t go it alone. My favorite part of this business is its collaborative nature. Everyone here who works on a project adds creative value to the end result.
Motion Graphics Designer
A picture may be worth 1,000 words, but what if it could move? My job is to bring ordinary concepts to life. I’m given the freedom to push creative limits and break new ground. Every day brings exciting challenges and opportunities to create something visually interesting and engaging.