ABC Supply National Meeting

A business meeting and a whole lot more

ABC Supply is America’s leading full-service supplier of exterior building products. For its 30th Anniversary Managers’ Meeting, ABC tasked Exclaim with the usual—video production, PowerPoint development, staging, lighting, and audio—and the unusual.

In this case, that meant creating an event with two realities: the actual business meeting and the “television coverage” of the meeting. Two anchors worked from a desk/stage in the back of the huge meeting room while a roving reporter brought laughs and a constantly evolving movement to the room. The anchor desk even provided an opportunity to involve corporate officers in the comedy as they made periodic appearances with the anchors.

It was a year in the making and an unqualified success for the 1,400 managers and their spouses.