Make change an easy pill to swallow
Pharmacy benefits manager, Caremark, learned that bigger isn’t always better when they launched their new website. By choosing Exclaim over incumbent global agencies, Caremark received the personalized attention, rapid response and fresh perspective needed to persuade plan participants to switch to the new site.
Caremark’s goal was to convert a million users within a year. Our personalized, flawlessly-executed campaign reached the million-user mark in just eight months!