Consorta Innovation Conference

Have a ball with a new set of rules

Healthcare is in a state of flux. Consorta, a group purchasing organization for hospitals, wanted to inspire members to embrace change and find new savings opportunities. Exclaim helped “get the ball rolling” with our Innovation campaign at the Consorta Source Conference and Exhibition.

We used a simple but effective red ball to symbolize innovation—and integrated the image throughout the conference, including signage, display graphics, promotional red Super Balls, award-winning participant guides and the CEO’s opening speech. The red ball also starred in videos that Consorta used at each day’s opening session. These animated shorts were more than kitschy cartoons; each parable taught a serious lesson. The overriding message Exclaim helped convey was that anyone in an organization can initiate change.