Fleetmatics IPO Launch

Launched on the world’s biggest stage

When Ireland-based Fleetmatics decided to go public, management enlisted us to grab the market’s attention. We plastered its polished logo and slogan all over Wall Street. From giant banners on the Exchange facade and balcony to pullover jackets worn by traders, FLTX approached the starting blocks with its sleek styling and clear messaging.

The result: Investors, analysts and employees were fueled up about Fleetmatics’ vehicle fleet management software applications to the tune of 34% above the IPO offer price. We served as Fleetmatics’ “pit crew,” capturing the energy and excitement of pre-IPO and opening day festivities with impactful images and videos. Our creative support helped drive the success of the offering—an event The Wall Street Journal dubbed “a rare bright spot” in an otherwise lackluster IPO market.