Gatorade Athlete of the Year Celebration

Glitz, glamour and Gatorade

The Gatorade Athlete of the Year awards honor America’s most promising high school student-athletes. For the past decade, we have collaborated with Gatorade’s team and their affiliated agencies to paint the town red with a glitzy Hollywood-style bash that precedes the ESPY awards.

This celebration has grown in size and scale, requiring ongoing design, production and logistics support. We worked with Gatorade’s digital, public relations and event planning agencies to design a custom layout for the ballroom of Loews Hollywood Hotel, as well as provided flawless execution and consistent brand imaging throughout the high profile event.

Gatorade wanted to put on a show that was as high caliber as the athletes themselves to air live on ESPN3. Our inspiring ultra high definition 4K videos not only supported the live presentation on a cinematic screen but also celebrated the athletes’ accomplishments alongside the Gatorade brand.