Take a product from commodity to extraordinary
Hollister’s Anchor Fast endotracheal tube fasteners offer a gentler alternative to ordinary medical tape. We developed a campaign to inform healthcare practitioners about the benefits of Hollister’s simple product innovation and to encourage them to try something new.
Our design included a series of carefully scheduled deliverables, including lenticular postcard mailings and strategically-placed ads and brochures. We also launched a multi-tiered email blast campaign that linked recipients to a survey and microsite, showcasing a 360° interactive product demo and a video on how the Anchor Fast technology works.
What makes this campaign stand out—aside from our relevant, interactive deliverables—is our role as marketing strategist. We even wrapped up with a roadmap for the sales reps to follow, outlining the delivery timeline and value-added purpose of each campaign element.