Show, don’t tell

When Kellogg School of Management asked us to help promote its centennial celebration, we proposed a twist. Rather than simply say Kellogg is one of the world’s top-ranked business schools, we chose to show it with a series of documentary-style videos.

Our videos are more than just glorified headshots. In less than five minutes, each personalized vignette gets to the heart of the matter: How alumni are changing the world using the core values taught at Kellogg—integrity, brave leadership and passionate collaboration.