Show, don’t tell
When Kellogg School of Management asked us to help promote its centennial celebration, we proposed a twist. Rather than simply say Kellogg is one of the world’s top-ranked business schools, we chose to show it with a series of documentary-style videos.
Our creative team took to the road, shooting footage in New York, Dallas and rural Kenya to highlight Kellogg’s most valuable assets, alumni who applied their business school lessons to solve real world problems. Our videographers elicited fresh, authentic stories that were not only high quality and visually robust but also on-time and on-budget.
Our videos are more than just glorified headshots. In less than five minutes, each personalized vignette gets to the heart of the matter: How alumni are changing the world using the core values taught at Kellogg—integrity, brave leadership and passionate collaboration.