Risks can pop up anywhere!
Convincing high-net worth individuals they’re taking a risk by having just the standard personal insurance coverage for home, life and auto requires a new way of thinking about personal risk management. It also requires a new approach to target this market. Private Client Services (PCS), a business unit of Marsh US, wanted to test a pilot acquisition, brand building and lead generation campaign by engaging us to help them develop a fully integrated program – in six weeks!
Exclaim developed a consumer campaign including strategy and concept development through research, execution, list targeting, segmentation and management, media buying, analysis, reporting and vendor contracting.