Northwest Community Hospital Rebranding

A full-scale website makeover

Northwest Community Hospital’s digital needs continuously evolve with changes in healthcare. So they need a nimble, responsive creative partner to adapt alongside them. In addition to video, collateral and other digital projects, Exclaim has helped NCH manage several website makeovers to better serve consumers.

Rebranding a website can be daunting. Fortunately, our long-term relationship with NCH provided the perspective and understanding needed to facilitate the transition. Our latest multifaceted makeover—which included a restructured menu with intuitive navigation, fresh content, video and design—improves the entire user experience. Patient-friendly updates include poignant testimonial videos, an online magazine, a mobile app, a wellness center microsite and a quality report card that benchmarks NCH monthly against other local, state and national hospitals.