Too cool for school
Quill wanted to teach the K-12 market that they sell more than just office supplies. Our job was to create a multidimensional, direct mail campaign that showcased the breadth of their products, convenience of their service and competitiveness of their prices—from A to Z.
Because school administrators tend to be creatures of habit, we needed to lure them in with fun, colorful bait. So, we filled our Welcome to Quill kits with practical items schools can really use. Each kit included a product catalog, coupons and free giveaways, such as post-its, notepads, highlighters and gluesticks.
Our welcome kits created awareness and encouraged schools to explore Quill’s full range of products when it came time to order supplies and furniture.