KEEPING IT REAL

Winning the Gallup Great Workplace award for the past 10 years didn’t make it any easier for ABC Supply to attract top new talent to work at the nation’s largest building supply company. As a long-standing communications agency for ABC Supply, Exclaim recommended the company try a unique recruitment approach. Exclaim developed an exciting strategic digital recruitment campaign focused on positioning the company as an ideal place to build a dynamic career. The campaign featured authentic ABC Supply teammate stories, filmed around the country, with teammates speaking from the heart about their positive career experiences. These genuine stories were told through a series of videos. Teammates were also featured in photos used in digital media and collateral.