Giving Safety Some Character
Stericycle, the country’s premier medical waste services company, asked us to help them reach out to current and future customers to explain changes to OSHA’s Safety Data Sheets. Stericycle needed to make sure their customers were properly trained to keep their employees safe and help them avoid potential fines.
Exclaim worked with Stericycle’s in-house promotions team to develop a cast of animated 3D characters to explain the new regulations. The characters, based on existing 3D models, were used in a 2 minute animated video and a web-based assessment that made customers aware of the regulations. The assessment was also developed for mobile devices. Talking about OSHA regulation can be difficult, but the use of entertaining characters and animations made the concepts easy to relate to and promoted Stericycle’s new training and certification program.