Zebra Tradeshow

Be the king of the retail jungle

Zebra Technologies, a global leader in barcode and RFID technology, needed to stand out at the National Retail Federation conference. So Exclaim developed a cohesively branded exhibit, starting with an attract video that played continuously on a giant four-sided screen above the booth. Once our massive video cube drew in traffic, we enticed retailers to explore all Zebra’s possibilities with an immersive brand experience, including booth graphics, videos and print materials.

The most engaging element, however, was our interactive touchscreen program that showcased Zebra’s retail product solutions with 360° demos. Thanks to our successful debut of the retail version, we’re now rolling out touchscreen programs for Zebra’s other six business segments, as well as a mobile version for sales reps to use in the field.