We never thought we’d say this, but…

The goal: Create a compelling and authentic story to help ABC Supply truck drivers understand that having SmartDrive cameras installed on trucks is good for both the company and for drivers.

The results: ABC knew installing cameras on its delivery trucks would have drivers reacting with a resounding “What? No way!” ABC’s safety team reached out to Exclaim to develop a story around their drivers and the misperceptions about the technology. Drivers shared their experiences through on-camera interviews, getting very real about their initial reservations and how they felt after driving with this tracking and safety technology.

Having peers share their personal stories and feelings worked miracles. Other drivers became convinced that cameras are working for them, not against them. Today the video is used as part of training as the truck cameras are installed at ABC branches across the US.