Breaking Records, Rebuilding Lives
Astellas Pharma teamed up with Donate Life America and the World Transplant Games Federation (WTGF) to break a Guinness World Records Title™. The transplant community trifecta tripled the previous world record by registering the most online organ donors in an 8-hour period. Exclaim created digital signage, print and online media for two Astellas sponsored premiere rugby games, held on the same day as the event. The digital media promoted online registration and WTGF’s “Fit for Life” program, encouraging active lifestyles for transplant patients. The results: record-breaking game crowds, thousands of new organ donors and future lives saved.