Engaging online product experience really makes buying easy!
The goal: Create an e-commerce campaign and micro site to build awareness and sell Fresenius Kabi infusion pumps directly to veterinarians.
The results: After Exclaim launched a multi-tiered direct response campaign, FK needed an e-commerce site that integrated with existing sales procurement processes. Exclaim researched platforms and recommended a leading software-as-a-solution provider to meet the organization’s business requirements.
The online buying process needed to be frictionless and informative, so the customer experience was always a priority. The same simplicity was reflected in the minimal training to implement and process orders by FK. Brought online weeks before an industry trade show, existing campaign branding was incorporated. The site began generating immediate sales while paid and organic content continue to drive search engine traffic. Both customers and the FK sales team are reaping the benefits of this newly launched sales and marketing effort. Everyone wins here!