Glitz, glamour and Gatorade
The Gatorade Athlete of the Year awards honor America’s most promising high school student-athletes. For the past decade, we have collaborated with Gatorade’s team and their affiliated agencies to paint the town red with a glitzy Hollywood-style bash that precedes the ESPY awards.
This celebration has grown in size and scale, requiring ongoing design, production and logistics support. Our inspiring ultra high definition 4K videos not only supported the live presentation on a cinematic screen, but also celebrated the athletes’ accomplishments alongside the Gatorade brand.