KEEPING IT REAL
ABC Supply is the nation’s largest building supply company. A Gallup Great Workplace award winner for the past 12 years, the company was looking for new ways to attract top talent. As a long-standing communications agency for ABC Supply, Exclaim recommended the company try a unique recruitment approach. Exclaim developed an exciting strategic digital recruitment campaign focused on positioning the company as an ideal place to build a dynamic career. The campaign featured authentic ABC Supply associate stories, filmed around the country, with associates speaking from the heart about their positive career experiences. These genuine stories were told through a series of videos. Teammates were also featured in photos used in digital media and collateral.